How to Check YouTube Analytics

Tap each step to follow along in order.

  1. Open YouTube Studio

    Open YouTube Studio on the web or through the mobile app.

  2. Click the Analytics menu

    Click Analytics in the left-hand menu.

  3. Review overview metrics

    Check views, watch time, and subscriber gains and losses at a glance on the Overview tab.

  4. Analyze audience retention

    View the retention graph for each video to see exactly where viewers drop off, and use it to improve future content.

Building a growth strategy on real viewer behavior

Rather than making videos and hoping for the best, analyzing actual viewer data shows exactly where people lose interest, which makes it possible to refine your channel strategy with evidence instead of guesswork.

Analytics is also available on mobile

The YouTube Studio mobile app mirrors most of the core metrics from the desktop dashboard, so you can check how a video is performing shortly after upload without sitting down at a computer.

Frequently Asked Questions

Can I check Analytics from the mobile app?

Yes, the YouTube Studio mobile app provides the core analytics metrics as well.

Can I see real-time view counts?

Yes, the Realtime tab shows recent views and live subscriber changes.