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How to Book Musical and Theater Tickets Online: The Basics

Tap each step to see exactly how to book tickets for a musical or play online.

  1. Log in with your integrated membership account

    Many ticketing platforms share one account across services, such as bookstores and event tickets, so if you already have an account, you can log in and start booking without signing up again.

  2. Check the on-sale schedule on the event page

    Before tickets go on sale, you can often turn on an on-sale alert so you're notified the moment booking opens, instead of having to remember and check manually.

  3. Choose a session and seat category

    Pick the date and session you want to attend, then choose a seat category such as R, S, or A seating.

  4. Pick your exact seat from the seating chart

    Use the enlarged seating chart to gauge your distance from the stage and your row position before choosing your exact seat.

  5. Apply points or a coupon, then pay

    If you have loyalty points or a discount coupon saved to your account, apply them at checkout, then pay the remaining balance by card or another supported method.

  6. Check your confirmation and pickup method

    After booking, check your confirmation under your account's order history, and confirm ahead of time whether the show uses a mobile ticket or in-person will-call pickup.

One account, many stages

Being able to use the same login for browsing books and booking a musical is a small convenience, but it adds up -- you skip a signup step and get straight to picking a seat when a show you've been waiting for finally opens for booking.

Use the seating chart before you commit

An enlarged, zoomable seating chart lets you judge how far a seat actually is from the stage before you pay for it, which matters a lot more for theater and musicals than it does for, say, a stadium concert. A minute spent comparing rows can save you from being surprised by the view on the day of the show.

Frequently Asked Questions

How do loyalty points get earned?

A portion of what you pay is often credited back as points after your booking is complete, which you can then use like a payment method on a future ticket or purchase. Exact rates vary by item and promotion, so check the payment screen for the current rate.

I missed the on-sale alert -- what should I do?

Check the event page in advance and refresh it manually around the announced on-sale time; going forward, turning on the on-sale alert feature ahead of time is the easiest way to avoid missing it again.