If pop-up ads are wearing you out
Rather than closing pop-up after pop-up or waiting through a pre-roll video ad, an ad blocker filters most of that out before it ever loads, making browsing and video watching noticeably more pleasant.
Why the Chrome experience changed
Chrome and other Chromium browsers moved to a newer extension platform (Manifest V3) that limits how ad-blocking extensions can filter content, which is why the full uBlock Origin is no longer available there and Lite is the current option. Firefox still supports the older platform, so the full-featured version remains available there.
Frequently Asked Questions
Is uBlock Origin free?
Yes, it is completely free, open-source software with no paid tier -- all features are available at no cost.
What if blocking ads makes a site look broken?
Add that site to the allowlist, or temporarily disable the extension for that page, and it should display normally again.