How to Check TikTok Analytics

Tap each step to follow along in order.

  1. Switch to a Pro account

    Go to Settings > Manage account and switch to a Pro (Business or Creator) account.

  2. Open the Analytics menu

    From your profile menu, tap Analytics to open your data dashboard.

  3. Check video-by-video performance

    Review views, likes, and shares for each individual video.

  4. Check when followers are most active

    Review your followers' most active hours to plan when you post.

Planning content around real data

Rather than posting on instinct, Analytics lets you see which videos actually resonated and when your followers are online, so you can plan and time uploads more effectively.

Watch time and completion rate matter most

Among all the metrics available, average watch time and completion rate are usually the clearest signal of how compelling a video actually is, since they reflect whether people watch to the end rather than just glance at it.

Frequently Asked Questions

Are there any downsides to switching to a Pro account?

No. Switching to a Pro account is free and keeps all standard account features intact.

Which metric should I look at first?

Average watch time and completion rate are the best starting point β€” they show how engaging a video actually is more clearly than view count alone.