Why "per kilogram" beats a single fixed gram target
A flat number like "aim for 100g of protein a day" ignores that a 50kg person and a 100kg person have very different bodies to maintain or build. Expressing the target per kilogram of body weight scales the recommendation to the individual, which is why nutrition guidance almost always uses this format rather than one number for everyone.
Common misconceptions worth clearing up
The idea that high protein intake damages healthy kidneys is not well supported by evidence in people without pre-existing kidney disease, though anyone with a kidney condition should follow their doctor's specific guidance. Similarly, the idea of a narrow post-workout "anabolic window" that must be hit within minutes has been considerably overstated compared to what total daily intake actually contributes. This is general nutrition information, not medical advice.
Frequently Asked Questions
Is more protein always better for building muscle?
No β intake beyond the commonly cited higher-activity range generally shows diminishing returns for most people's muscle-building goals, since training stimulus and overall calorie intake also play major roles.
Do I need protein powder or supplements to hit my target?
Not necessarily. Whole foods like meat, fish, eggs, dairy, legumes, and tofu can meet most people's protein targets; supplements are simply a convenient option, not a requirement, for reaching a given daily gram target.