How to Use Pinterest Visual Search

Follow these steps to search Pinterest using an image instead of text.

  1. Open a pin with the image you want to search

    Tap or click a pin that contains an image similar to what you're looking for.

  2. Tap the magnifying glass icon on the image

    A small search icon appears over the photo β€” tap it to start a visual search.

  3. Select the area you want to search

    If you only want to search part of the image, like a piece of clothing or a chair, drag the selection box to cover just that area.

  4. Browse the visually similar results

    Pinterest automatically shows pins that look similar to the area you selected.

  5. Why it's useful

    When you don't know the name of an item or style, describing it in words can be difficult. Visual search lets you find similar images and related ideas from a photo alone.

When You Can't Put What You're Looking For Into Words

Sometimes you see something you like β€” a lamp, a jacket, a haircut β€” but have no idea what to call it. Visual search skips the guesswork: point at the image, and Pinterest finds visually related results without you needing the right keyword.

It Doubles as a Shopping Tool

Searching a photo of clothing or furniture often surfaces similar products that are available to buy, making it a fast way to price-compare or find affordable alternatives to something you spotted online or in real life.

Frequently Asked Questions

Can I search using a photo I just took with my camera?

Yes β€” tap the camera icon in the search bar to take a new photo or pick one from your gallery and start a visual search immediately.

Will it show me where to buy similar products?

Often, yes. Searching clothing or furniture images frequently returns shoppable pins linking to similar items you can purchase.