Where it comes from and why it's useful
MoSCoW originated in software development and agile project management as a way to have a fast, shared conversation about priority without a lengthy scoring system. Its main strength is forcing an explicit, negotiated decision about what "must" actually means, since teams often disagree the most on where the line between Must and Should belongs.
A common rule of thumb for balance
A commonly cited (though not universal) guideline suggests keeping Must-have items to roughly 60% or less of total project effort, leaving meaningful room for Should- and Could-have items -- if everything gets labeled a Must-have, the categorization has stopped doing its job of forcing real trade-offs.
Frequently Asked Questions
What's the difference between MoSCoW and just ranking tasks 1, 2, 3...?
A numbered ranking implies every item is different from every other by exactly one degree of priority, while MoSCoW groups items into a small number of meaningfully different tiers, which tends to produce clearer, faster team agreement than debating fine-grained rankings.
Who decides what counts as a Must-have?
Ideally it's negotiated among stakeholders together rather than decided unilaterally by any one person, since the most common failure mode of MoSCoW is everyone privately treating their own item as a Must-have without ever testing that claim against the others.