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How to Follow a Business's Broadcast Channel on WhatsApp

Tap through the steps to see how following a business's official channel on WhatsApp works.

  1. Search for the business or brand's channel name

    Type in the name of the store, brand, or creator whose channel you want to follow.

  2. Tap "Follow"

    Select the channel from the search results and tap the follow button to start receiving its updates.

  3. Manage the channels you follow

    Find your followed channels under the Updates tab, where you can mute notifications or unfollow a channel you no longer want updates from.

  4. Why it's useful

    Following a store or brand's channel means coupons and event announcements land directly in your app instead of you having to check a separate site or app.

Never miss a deal from a place you actually shop at

Following the channel of a store or brand you regularly use means discount codes and new product announcements show up right in your messaging app, without needing to check their website or a separate loyalty app.

Following stays separate from adding a contact

Following a channel is designed so the channel's owner doesn't automatically see your personal profile or contact information, unlike adding someone as a personal contact.

Frequently Asked Questions

Does following a channel expose my personal info to the business?

No β€” a channel is designed as a one-way broadcast, so following one doesn't automatically share your profile or contact details with the channel owner.

What if a channel sends too many notifications?

You can mute notifications for that specific channel, or unfollow it entirely if you no longer want its updates.