Can you trust portfolios and reviews at face value?
Portfolios and reviews posted online are an important reference when choosing a contractor, but it's not uncommon for them to be manipulated or borrowed from another company's work. Cross-checking through multiple channels β and, when possible, speaking directly with a past customer β is the most reliable approach.
The same trust-checking habits apply to other home services
The way you verify a contractor's credibility carries over to other home services too β checking business registration, comparing multiple quotes, and confirming defect-warranty terms in writing are good habits whenever you're hiring someone to work in your home.
Frequently Asked Questions
Should I always avoid a new company with almost no reviews?
Not necessarily. But if reviews and completed projects are limited, it's worth checking the lead contractor's or team's prior experience and any relevant licenses, and paying closer attention to contract terms like defect warranty and payment schedule.
How can I tell if portfolio photos are genuine?
A portfolio that includes demolition and mid-construction photos alongside the finished shots is more trustworthy than one with only polished final photos. If something feels off, it's reasonable to ask the company directly for the project's exact location or completion date.