How to Create an Instagram Reel

Tap each step to follow along in order.

  1. Tap "+" and select "Reel"

    Tap the + icon at the bottom of the Instagram app and choose "Reel" from the menu.

  2. Record directly or pick clips from your gallery

    Use the on-screen record button to shoot in the moment, or string together several saved clips.

  3. Add music, filters, and text

    Tap the audio icon to choose background music, then decorate the clip with stickers or text.

  4. Set a cover image and share

    Pick a cover image to represent the Reel, write a caption, and tap "Share" to post it.

Share the moment without a separate editing app

When you want to share something fun or informative in a short vertical clip, Instagram's built-in editing tools are often enough on their own, with no need for a separate video editor.

Reuse a Reel as a Story too

After posting, you can also share a Reel to your Story for extra visibility, which is a simple way to get a second look from followers who might otherwise scroll past your main feed.

Frequently Asked Questions

What is the maximum length for a Reel?

Reels can run up to 90 seconds, though shorter clips of 15 to 30 seconds tend to hold attention better and are shared more often.

Can I edit a Reel after posting it?

You can edit the caption, cover image, and some tags afterward, but changing the actual video content requires deleting the Reel and creating a new one.