Turning guesswork into a content strategy
Instead of guessing which posts are landing, Insights lets you see exactly which content performed best and when your followers are actually online, so you can plan around real data rather than intuition.
A quick note on what Insights can and cannot show
Insights covers your own account's post-level performance and audience demographics, but it does not reveal identities of specific viewers or give you access to another account's private data β treat it as a strategy tool, not a surveillance one.
Frequently Asked Questions
Can I see Insights with a regular personal account?
No. You need to switch to a Creator or Business account first β personal accounts do not have access to the Insights feature.
How far back does the historical data go?
Typically you can review the last several months of data; older data may be limited or unavailable depending on the metric.