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How to Create a Collab Post on Instagram

Tap through each step to see how a collab post works.

  1. Start a new post

    Select a photo or video to begin creating a new post.

  2. Select "Tag Collaborator"

    Choose "Tag Collaborator" from the tagging options.

  3. Invite the account you're collaborating with

    Search for the account you want to feature alongside and send the invite.

  4. Once they accept, it posts to both profiles

    When the invited account accepts, the post appears on both profiles and in both sets of followers' feeds at once.

  5. Why it's worth using

    Instead of each account posting the same content separately, a single collab post reaches both accounts' followers at once, giving reach a real boost.

One post, two audiences

Rather than splitting attention across two separate uploads, a collab post lets one piece of content live natively on both profiles, combining likes and comments into one visible count.

The invited account always has a choice

Being tagged as a collaborator isn't automatic β€” the invited account has to accept, and can decline if they'd rather not have it appear on their own profile.

Frequently Asked Questions

How are likes and comments counted?

The likes and comments on the post are combined into a single shared count shown across both accounts.

Do I have to accept a collab invite?

No β€” you can decline it, and if you do, the post will only appear on the profile of the person who invited you.