A new way to connect with your followers
Instead of one-on-one DMs or a messy group chat, a channel lets you share updates with a large number of followers at once, and gather quick feedback through polls.
Channels work well for exclusive, behind-the-scenes content
Because only the account owner can post, a channel is a natural fit for sharing early previews, behind-the-scenes updates, or announcements meant to feel more direct and personal than a regular public post.
Frequently Asked Questions
Can any account create a channel?
A regular personal account can create one too, but some features tend to roll out to creator or business accounts first.
Can channel members see each other's reactions?
Yes β emoji reactions and poll results inside a channel are visible to all its members.