See Exactly Who Visits Your Website, Backed by Data
Google Analytics is a powerful free tool for analyzing website visitor data. Just knowing basic terms like sessions and bounce rate goes a long way toward understanding how your site's visitors actually behave.
Curious About Digital Marketing Terms Too?
If ad performance metrics interest you, it's worth also checking out a guide to digital marketing terms.
Frequently Asked Questions
Is a high bounce rate always a bad sign?
It depends on the type of page β for example, a visitor who only wanted a phone number and left after one page still accomplished their goal, so it isn't necessarily a bad sign.
What's the difference between sessions and unique visitors?
If one person visits a site twice in the same day, that counts as 2 sessions, but only 1 unique visitor, since it's the same person.