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Getting Started with Google AdSense: The Basics

Tap a step to check it off in order.

  1. Apply for an AdSense account

    Go to google.com/adsense and enter your site address and email to apply for an AdSense account.

  2. Connect the code to your site

    Paste the AdSense code you are given into the head section of your site so Google can verify you own it and review its content.

  3. Wait for site review

    After you apply, Google reviews your content and policy compliance β€” how long approval takes varies a lot depending on your site's condition.

  4. Create an ad unit

    Once approved, go to Ads > By ad unit and create the type of ad you want, such as display ads or in-feed ads.

  5. Insert the ad code into your site

    Paste the code for the ad unit you created into the spot on your page where you want the ad to appear.

  6. Check your earnings

    The AdSense dashboard shows stats like estimated earnings, clicks, and impressions.

  7. Why it is worth doing

    You do not need to find advertisers yourself β€” Google automatically matches ads to your content, so consistent content production alone can generate revenue.

Approval timing varies a lot from site to site

Some sites get approved within days, while others take weeks. The outcome and timeline depend on how much content you have, its quality, and whether you are following AdSense policies, so a slower approval does not necessarily mean something is wrong.

What commonly causes a site to get rejected

The most common reasons AdSense applications get rejected are thin or too little original content, a missing privacy policy page, and navigation that is hard to use. Before reapplying, it helps to add more substantial, original content, publish a clear privacy policy, and make sure your site is easy to navigate β€” these are the fixes Google most often points to in rejection notices.

Frequently Asked Questions

Is there a minimum number of visitors required to apply for AdSense?

There is no officially stated minimum visitor count, but sites with a solid amount of content and clean policy compliance tend to get approved more often.

Can I reapply if I get rejected?

Yes β€” after checking the rejection reason and fixing the issue, you can reapply. Insufficient content and policy violations are the most commonly cited reasons for rejection.