Why a "90% preferential rate" can still be a bad deal
The discount percentage only tells part of the story. If an institution starts from an unusually wide spread and then advertises a large discount off that spread, the resulting effective rate can still be worse than a competitor offering a smaller discount off a naturally tighter spread. The advertised percentage is a marketing number, not a guarantee of the best price.
How to actually compare two exchange offers
Convert a fixed amount using each option's actual buy or sell rate after any discount is applied, then compare the resulting totals directly. This sidesteps the marketing framing entirely and shows exactly how much of your money each option would actually cost or deliver.
Frequently Asked Questions
Is the "preferential rate" the same as the mid-market rate?
No. The preferential rate is a discounted version of the bank's own buy/sell rate, which still includes some spread above or below the mid-market rate. Very few consumer services offer the true mid-market rate with zero markup.
Where can travelers typically find better real exchange rates?
Online banking apps, dedicated currency exchange platforms, and pre-booking through a bank's app before travel are commonly cited as offering narrower spreads than walk-in branches or airport kiosks, though actual rates vary by institution, country, and currency pair, so comparing the effective rate directly is the most reliable approach.