What to include, and what to leave out
A solid baseline is your name, job title, company name, and one or two ways to reach you (phone or a scheduling link). Adding a company logo or social media icons is fine in moderation, but a signature crowded with multiple large images can look cluttered and even get flagged as suspicious by some spam filters.
Why the desktop and mobile signature are set separately
Gmail and Outlook both treat the desktop and mobile app signature as two independent settings, which is a common source of confusion when a carefully designed signature doesn't appear on emails sent from a phone -- the mobile version needs to be added on its own.
Frequently Asked Questions
Can I use different signatures for different situations?
Yes, both Gmail and Outlook let you create multiple signatures and choose which one to use per message, which is useful for having a shorter one for quick replies and a fuller one for external correspondence.
Should I include an image or logo in my signature?
A small logo is fine, but keep the overall file size and image count low -- a signature packed with multiple large images can slow down loading, look unprofessional in some email clients, and occasionally trigger spam filters.