A single email can shape a first impression
Unlike a face-to-face conversation, email cannot carry tone of voice or facial expression, so even a small wording choice can lead to a misunderstanding. Following some basic etiquette alone builds trust with the other person and keeps your business communication running smoothly.
Check out business email phrases too
If you want to know exactly what to write, the business email phrases guide is a useful companion to this page.
Frequently Asked Questions
How do I decide whether to use CC or BCC?
For internal business matters where it is fine for recipients to know who else was copied, use CC. For anything involving privacy, or a mass send where recipients should not see each other, use BCC as the general rule.
What should I do if an urgent email gets no reply?
If a day or two passes with no response, it is reasonable to send a short, polite follow-up email, and depending on the urgency, reaching out through another channel as well can help.