Direct booking versus comparison sites, at a glance
There is no universally better option -- book directly with an airline when a specific promotion or your mileage program matters, and use a comparison tool when your main goal is finding the lowest fare across several airlines at once.
A cheap fare is not always the cheapest option overall
A steeply discounted fare that turns out to be non-changeable and non-refundable can end up costing more than a slightly pricier flexible fare if your plans shift even slightly -- weigh the fare restrictions against how firm your travel dates actually are.
Frequently Asked Questions
Is a discount fare always the better deal?
Not necessarily -- discount fares tend to come with high change or cancellation fees, or no changes allowed at all, so they make the most sense when your travel dates are completely fixed.
Can I choose my seat after booking?
It depends on the airline and fare -- some assign seats for free at check-in, while others let you pay an add-on fee to pick a specific seat right after booking.