The Numbers in Your Ad Report Now Make Sense
Running online ads fills your reports with unfamiliar metrics like impressions, CTR, and CPC. Understanding what these terms mean helps you accurately gauge ad performance and figure out what needs improvement.
Curious About Google Analytics Terms Too?
If analyzing your website's visitors interests you, it's worth also checking out a guide to Google Analytics terms.
Frequently Asked Questions
What should I improve if my CTR is low?
Your ad creative or copy may not be compelling enough, or your targeting may be off β it's worth reviewing both your creative and your target settings together.
Why do retargeting ads seem to follow me everywhere?
A site you visited once is trying to re-engage you, showing related ads on other sites based on your browsing history.