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How to Set Up a Business Page for Your Local Shop on a Neighborhood App

Tap through each step to set up a free page for your local shop.

  1. Create your free business page

    From your personal account, find the option to create a Business Page (Nextdoor) or set up an Official Account (LINE, WeChat), and enter your shop name, category, and a short description.

  2. Post updates to reach nearby customers

    Share news like a new menu item, a limited-time discount, or your hours, and it gets shown to nearby neighbors or pushed out to your followers.

  3. Build a base of repeat customers

    Customers who follow your page or account get your updates first, giving you a direct channel to repeat customers without paying for ads.

  4. Turn on messaging or booking for inquiries

    Depending on your business type, enable direct messages so customers can ask questions before visiting, or connect a booking link for reservations.

  5. Why this is useful

    It gives a small local business a free, direct channel to reach and retain nearby customers, which can be an effective way for a small shop to build a loyal local customer base without an advertising budget.

A free channel for local businesses, not just individuals

These platforms started around individual users, but they generally also offer a free business or official account option so a local café, salon, or shop can post updates and connect with nearby neighbors directly, separate from personal listings.

This is about running your own page, not just following one

This guide covers setting up and posting from your own business page or account as the owner. If you're a customer looking to find and follow a shop's page instead, that's covered in our separate guide on following a business's official channel.

Frequently Asked Questions

Do I need a separate account to create a business page?

Usually not — you typically add a business page or official account on top of your existing personal account rather than needing an entirely new one, though it's shown separately from your personal posts.

Does setting up a basic business page cost anything?

Creating a basic business page or official account and posting standard updates is generally free; some platforms offer optional paid promotion or advanced features on top of the free tier.