Bond prices and interest rates move in opposite directions
When market interest rates rise, an existing bond's fixed coupon becomes less attractive compared to newly issued bonds offering a higher rate, so its price falls. When rates fall, that older, relatively higher fixed coupon becomes more attractive, so its price rises. Duration is the number that measures the size of that swing -- how sensitive a bond's price actually is to a change in rates.
What is duration?
Duration is the present-value-weighted average time it takes to receive all of a bond's cash flows, interest and principal combined. A duration of 5 years means the bond's interest and principal, weighted by present value, are recovered over an average of about 5 years. In practice, investors more often use modified duration, a related figure that directly estimates roughly how many percent a bond's price will move for each 1-percentage-point change in interest rates.
Modified duration lets you estimate the price move
The rule of thumb is: percentage price change is approximately -modified duration x change in interest rates (in percentage points). So a bond with a modified duration of 7, facing a 1-percentage-point rate increase, would be expected to fall by roughly 7% (-7 x 1% = -7%), and rise by roughly 7% if rates fell by the same amount instead. This is an approximation that holds best for small rate moves -- for larger swings, the actual price change can diverge somewhat from the estimate, an effect known as convexity.
A lower coupon rate means a longer duration
A bond paying a high coupon returns more cash to investors before maturity, which tends to shorten its duration. A zero-coupon bond, which pays no interest at all and returns only the principal at maturity, has a duration exactly equal to its maturity -- longer, and more rate-sensitive, than a coupon-paying bond of the same maturity.
Longer maturity doesn't always scale duration proportionally
Maturity and duration generally move in the same direction, but not always in exact proportion. A high-coupon bond's duration grows more slowly as maturity extends, since it keeps returning meaningful interest along the way, while a low- or zero-coupon bond's duration grows almost in lockstep with maturity. To compare rate sensitivity accurately, it's safer to check duration directly rather than relying on maturity alone.
Using duration in an investment strategy
If rates are expected to fall, longer-duration bonds stand to gain more in price, which can make them attractive; if rates are expected to rise, shorter-duration or floating-rate bonds can help limit the downside. Spreading holdings across bonds of different maturities so that no single point in time bears the full impact of a rate move -- a strategy known as bond laddering -- is another well-known application of the duration concept.